Displaying episodes 1 - 30 of 38 in total
Shannon McCluskey is an analytical marketing leader at the top of her game counting 10+ years of martech experience. She got her start in marketing at Fluidware, an Ottawa based startup that was acquired by SurveyMonkey where Shannon went on to spend almost 3 years in marketing ops working with some of the top Marketo experts in the world. She's currently Marketing Ops Manager at Clio and she’s building an awesome team with interesting open roles right now.
Instead of selling to all your email subscribers, segment your users by behaviour. Have they done anything in your product since signing up? Or have they completed all your onboarding steps and are more likely to buy? Your likelihood of re-activating dormant users increases tenfold with relevant personalized product steps.
In this episode, we’ll cover the most important things to look for in your marketing email audit. How to strike a balance between beautiful HTML design and sneaking past spam filters and how to not overload users too early in their journeys.
Our hope with this 3 part series is that you can add another feather in your detective hat. Whether you’re consulting and want to offer email audits as a service or you’re in-house and you want to level up your company’s email game.
A global distributed workforce means access to untapped talent but it also means time zone and synchronous meeting challenges. The solution isn’t less meetings or hybrid meetings. It's asynchronous communication. We’re going to cover what it means to have the autonomy to say: “I’ll get to that on my own time”.
We're going to argue two main points: First, no-code is absolutely the future for marketing and that it opens up exciting possibilities (aka, democratizes digital marketing). Second, what really qualifies as a no-code tool is much more narrow and potentially useful than you might find elsewhere on the Internet.
Sometimes, marketing can look a lot like archaeology. Unearthing ancient artifacts, reverse engineering them, and trying to understand how they were used by your ancestors. As marketers, we need to be experts at carefully extracting these artifacts, evaluating their worth, and deciding whether to revitalize them or put them in a museum.
In this episode, we’re going to give you tips on how to be super productive without working long hours. We’ll cover strategies to fit healthy habits in your routine and help you find ways to shut down and focus on yourself, your family and friends.
You can and should do more SEO the old fashioned way -- by rolling up your sleeves and getting into the weeds. In this episode, we're going to share my tips for doing diet SEO to get real gains for your website. I’ll share tips for: On page SEO, winning featured snippets and finding killer SEO opportunities.
Following everything an influencer says is the new smoking. It’s not good for your health. You absolutely should follow smart people on the internet — it’s a great way to learn more about the industry and gain perspective on trends. However, you shouldn’t blindly follow them or trust everything they say.
Erin Blaskie is Ottawa's best known brand marketer. She’s spent 12+ years running her own marketing agency but she’s also spent 5+ years in-house leading marketing. She’s uniquely positioned to give you insights on the good and the ugly of both sides of startup marketing.
Women of Martech is a community of 800+ members with a mission to increase the recognition of the power of women in the martech industry and their contributions to innovate and move the industry forward. Executive Director, Melissa Ledesma joins us to share her origin story and how the community provides encouragement for women in martech.
Naomi runs Marketing Operations at EFI and recently added a new Marketing Operations Specialist to her team. She joins to the show to share how marketers can stand out in their first job, the attributes that allow you to succeed and the 3 things that all marketing ops pros have in common.
We're going to make the case on why you should learn some code, and I’m going to introduce you to a new community focused on helping marketers learn to code.
Do you think there is still a place for Don Draper-style storytelling presentations in the 2021 remote marketing world? Totally. Spoiler: They don't always need to be beautiful but your presentations need a compelling story.
Here are 6 things we think every marketing student or recent grad should STOP doing.
When it comes to building a personal brand, how can one balance publicity and privacy? Can you be credible while concealed, or is being out in the open something you simply must embrace until you’ve established a presence?
What does your “starter pack” for digital marketers” look like? Our take on the Reddit meme includes last minute change button, marketo loading bars, fire extinguishers, manager in your title, and more.
Gone are the days where enterprises are the only people who can solve multi touch B2B attribution– tools like DreamData are solving this for startups and SMBs.
Try to send your welcome emails on behalf of coworkers who live in the same shoes as your target users. If you’re in B2B, chances are you’re using your own product, at least a coworker is. Let them write the welcome email for new users.
Ottawa native Julie Beynon is head of Analytics at Clearbit and she shares why analytics and data warehousing no longer needs to be intimidating for marketers.
Every Mops/CRM needs lifecycle in some form or another to function optimally. You cannot make lifecycle work long term if you don't partner with sales, not dictate to them, not train them, not get 'buy-in', you've got to partner with them.
You need a good MQL model so that marketing leads make it to sales and get followed up. There are a lot of ways to define MQLs and pass them over. It’s very common to have a lead scoring model, and it’s the best way to get to build a scalable, highly automated lifecycle. But let’s actually examine the journey that gets us to a scoring model and benefit from critically thinking about why it’s the best model.
It’s hard to even know where to start. Even after you get everyone to agree on a model and stages, you need to figure out how to deploy this thing. We're going to give specific advice on the types of properties you need to deploy a basic lifecycle. Your mileage may vary depending on your tool or your business model, but the general principles hold true.
It is so easy to go down rabbit holes when revamping or deploying a lifecycle model. Be very careful not to overthink your lifecycle by creating too many microstages, or by over automating elements of the customer journey or sales process.
Set yourself up for long term success with a solid Lifecycle program. Not only does it help you exert control and mastery over your reporting, it provides a framework for having tough discussions between sales & marketing.
Do you still need to do a degree out of highschool to have a successful and happy career in marketing? What are some of the best side projects students can take on to help get them jobs early on? How do you manage interns and fresh marketers? University Professor Jonathan Simon shares his insights.
MOPs is an amazing career, and the number 1 skill you need is curiosity. Nick got his start owning a Marketo instance and rapidly acquired the skills required to be a MOPs leader in one of Canada’s hottest startups. Learn how he got his start from a strong foundation in-house and how he's now moved consulting side. Note: The audio on Nick's end isn't the greatest. During the interview, we didn't notice but post-production realized it wasn't the best.
The perfect way to convert visitors is by using dynamic areas to show different content to different visitors.
It’s totally absurd, but for perspective I often imagine my ancestors living 20,000 years hauling home some berries or a wild boar. They literally risked their lives to gather food. Now your ability to provide for yourself and your family consists of clicking buttons on the Internet.