27: Erin Blaskie: Startup marketing, in-house vs freelance
Erin Blaskie is Ottawa's best known brand marketer. She’s spent 12+ years running her own marketing agency but she’s also spent 5+ years in-house leading marketing. She’s uniquely positioned to give you insights on the good and the ugly of both sides of startup marketing.
Before going back to freelance, Erin spent 4 years leading marketing teams at Fellow, a SaaS platform for meeting productivity as well as L-SPARK, a SaaS accelerator.
But Erin’s start in marketing goes further than that. in 2004 she launched a virtual assistant business (one of the firsts) and later pivoted that to a marketing agency where she worked with brands like Disney, Microsoft, Ford, she’s worked with Hollywood actors, authors and speakers helping them craft their brands.
She runs a no fluff-tactical newsletter with 10k+ subscribers, she has a huge Twitter audience topping 36k.
She’s a TEDx speaker, her writting’s been featured in Forbes, entrepreneur, adweek and the wall street journal.
She’s also a post grad intructor, an entrepreneur mentor and a mental health advocate.
Here are the questions our listeners submitted!
Do you feel like you’re more sales than marketer? Do you spend more hours working freelance? more than startup?
Curious what Erin would say about which marketing roles/functions are better to hire in-house versus hiring freelance.
What are some of the biggest tactical marketing mistakes you see startups make? I say tactical because I think the de facto answer is based on not having a strategy in place.