41: Manuela Barcenas: From first marketer to team manager

What’s up everyone, today on the show we are joined by another local favorite marketer, Manuel Bárcenas. In 2018, Manuela was marketing hire #1 at Fellow.app one of the hottest startups in Ottawa. She’s been living the startup marketing life for nearly 3 years. At Fellow, she helped launch the successful Supermanagers podcast, she runs a huge newsletter (Manager TLDR newsletter) and self taught Hubspot and Google Analytics and much more.

What’s up everyone, today on the show we are joined by another local favorite marketer, Manuel Bárcenas.

She’s a personal growth enthusiast and a startup marketer on a mission to help managers & their teams work better together.

By the age of 18, Manuela had lived in three different countries: Colombia, Ecuador, and Peru. In 2014, she decided it was time for a new challenge and moved to Canada. She’s a journalism and communications graduate of Carleton here in Ottawa.

She caught the startup marketing bug pretty early interning with Startup Canada right out of school and then working as a community developer at Carleton University. 

In 2018, Manuela was marketing hire #1 at Fellow.app one of the hottest startups in Ottawa. She’s been living the startup marketing life for nearly 3 years.

At Fellow, she helped launch the successful Supermanagers podcast, she runs a huge newsletter (Manager TLDR newsletter) and self taught Hubspot and Google Analytics and much more.

Manuela is a rising star and a must follow on marketing Twitter, she tweets about mindset, marketing and management.

Manuela, thanks so much for coming on the show.

Early journey
  • When you started at Fellow as the first marketer, did you have any idea what you’d be doing? Bring us back in time to your first couple months at Fellow.
  • What was/did you have a 'calling moment' for marketing tech / marketing
  • What was your biggest hurdle(s) as a 1 person marketing team and how did you adjust as the team grew
  • When you look at the t-shaped marketer today, where do you see your specialty and how that’s evolved in the last 3 years

Marketing tech 
  • Your journey learning Hubspot and other tools 
  • The newsletter and the podcast. Talk to us about the engine behind the scenes and the growth of both of these huge projects

Misc
  • Talk us through your journey of writing and learning about management and then becoming a manager yourself and now leading a team
  • What advice do you have for early marketers that want to become managers?
  • We always end by asking how you balance everything in your life and how do you stay happy :)

Some awesome tweets from Manuela:


Manuela on Twitter: https://twitter.com/manuelabarcenas

Fellow.app: https://fellow.app/
Supermanagers Podcast: https://fellow.app/supermanagers/
Fellow blog: https://fellow.app/blog/
Manager TL;DR Newsletter: https://fellow.app/newsletter/

✌️

--
Intro music by Wowa via Unminus
Cover art created with help via Undraw

Get new episode notifications

Got it. You're on the list!
©2021 Humans of Martech