47: Vladlena Mitskaniouk: Grow your marketing career one data mystery at a time
Today we are joined by Vladlena Mitskaniouk, Director of Digital Marketing at Snyk. Born in Moldova, raised in Ottawa, she’s a communications grad who’s spent her decade plus career carving a craft in marketing analytics in several different industries. From real estate and health care to leading a global marketing analytics and digital marketing team at Trend Micro. She shares tips on starting a new marketing role, the skills required to grow your career and how she's building her digital marketing team today.
Born in Moldova, raised in Ottawa, she’s a communications grad who’s spent her decade plus career carving a craft in digital marketing and marketing analytics.
She got her start at a real estate agency where she learned content marketing before working at MD Financial where she became Digital Marketing Manager and started getting really deep into tracking, analytics, marketing operations and advertising.
Vladlena then transitioned to the tech industry where she led a Global marketing analytics and digital marketing team at Trend Micro.
She’s now a year into her role as Director of Digital Marketing at Snyk — a security company for cloud native apps on a mission to make the world a safer place with more secure software.
Vladlena thanks so much for chatting with us today!
Here are the questions we asked Vladlena!
Learning about your audience
Starting out as a director
Ops and analytics
Demand for technical marketers
Roles at Snyk