47: Vladlena Mitskaniouk: Grow your marketing career one data mystery at a time

Today we are joined by Vladlena Mitskaniouk, Director of Digital Marketing at Snyk. Born in Moldova, raised in Ottawa, she’s a communications grad who’s spent her decade plus career carving a craft in marketing analytics in several different industries. From real estate and health care to leading a global marketing analytics and digital marketing team at Trend Micro. She shares tips on starting a new marketing role, the skills required to grow your career and how she's building her digital marketing team today.

Hey everyone, today on the show we are joined by Vladlena Mitskaniouk, Director of Digital Marketing at Snyk. 

Born in Moldova, raised in Ottawa, she’s a communications grad who’s spent her decade plus career carving a craft in digital marketing and marketing analytics.  

She got her start at a real estate agency where she learned content marketing before working at MD Financial where she became Digital Marketing Manager and started getting really deep into tracking, analytics, marketing operations and advertising. 

Vladlena then transitioned to the tech industry where she led a Global marketing analytics and digital marketing team at Trend Micro. 

She’s now a year into her role as Director of Digital Marketing at Snyk — a security company for cloud native apps on a mission to make the world a safer place with more secure software. 

Vladlena thanks so much for chatting with us today!

Here are the questions we asked Vladlena!

Learning about your audience
Vladlena, you’ve marketed to consumers in the real estate industry, physicians in the finance industry, Chief information officers in the cybersecurity industry and now developers in the cloud native application industry. Talk to us about your process for learning about your audience and your users when you start a new role?

Starting out as a director
Talk us through joining a marketing team at a director level on a remote team. For our listeners, what does that process look like and what are the first 90 days like?

Buzzwords
Digital marketing, analytics, operations -- how interchangeable are these to you? What skills are transferable and what skills are net new?

Ops and analytics
What should all marketers learn about operations and analytics?

Demand for technical marketers
IMO - The demand for specialized, technical marketers has never been higher. For folks looking to go that path, what advice do you have? How do you get the skills required?

Roles at Snyk
Talk to us about some of the open role(s) on your team, I counted 10 open reqs in the marketing department at Snyk!

Continuous learning
A quick look at your goodreads profile shows your love of non fiction books (The Signal and the Noise: Why So Many Predictions Fail—But Some Don't and Standard Deviations: Flawed Assumptions, Tortured Data, and Other Ways to Lie with Statistics) -- You recently posted about being one of the first LinkedIn Ads certified--what’s the value of certifications from your perspective and maybe talk about how you handle continuous education?

Last question
We always end by asking our guests what tips they have for maintaining a healthy and balanced life?

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Vladlena on LinkedIn and twitter.
Snyk's site and open jobs.

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Intro music by Wowa via Unminus
Cover art created with help via Undraw

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